May 20, 2020
–
As many local businesses' traditional way of operations have been affected because of the pandemic, ways that businesses have to keep customer engagement and activity must change as well.
Amplify Latinx
Staying Connected With Customers Through the Coronavirus Outbreak
Continue to adapt to new customer behavior
Marketing Help for Small Businesses Navigating COVID‑19
5 Ways to Retain Your Customers During the Coronavirus Outbreak
The COVID-19 Corporate Response Tracker: How America’s Largest Employers Are Treating Stakeholders Amid the Coronavirus Crisis
Small Business Marketing Tips During the COVID-19 Pandemic
Helping your business through COVID-19
Tips from Square
Tips and Industry Guides From Facebook
COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses
Health and Customer Protection Protocols Checklist
Social Distancing Measures
- Limit maximum guest occupancy limits to 25-50% in lobby and reception areas
- Limited use of common dining area (e.g. group orders delivered to site, designated seating areas)
- Passenger caps on hotel shuttles, shut-down of shared car services
- Space out check-in / check-out queues for with floor markers (every 6ft); adopt virtual waiting / queue / where guests can wait for their turn to visit the hotel desk
Sanitization Measures
- Regular disinfection of high-touch surface areas (e.g., door handle, light switch, elevator buttons, checkout stands, pin pads, etc.) and common touch points; Limit open hours to allow for additional cleaning and disinfecting overnight
- Place hand sanitizers in high touch locations; enhanced sanitization of lobby and shared spaces
Limitations against exposure to individuals
- Contactless check-in/-out (ID and credit cards shown/swiped without handing off
- Ensure customers are wearing masks to enter; Remote temperature check for customers as they enter; Refrain from visiting hotel if they are ill
- Require guests to provide proof of travel history (e.g., for past 30 days)
- No self-serve options at buffets (packaged food or meal boxes only; room service only, delivered outside)
- Opt-out by default for nightly turndown service
- Remove high-touch objects (clocks, pen, pads) from rooms
- Courtesy gloves, wipes, hand sanitizer, and masks are available in the room
Protections Against Material Contamination
- Enhanced hygiene protocols for delivery areas, managing food, and laundry facilities
- Consider 2-step inventory models:
- Designated space for warehousing new inbound inventory, quarantined for 24 hours
- Move inventory after 24 hours into "safe for use" warehousing space for use by facility